Chinachem Group - Our future
Understanding the changing needs of our community is shaping our corporate future
Damien Wu, Managing Director, Corporate Development, Chinachem Group

Listening leads our reasoning

Chinachem’s transformation centres around a re-prioritisation from landlord centric thinking to user centric thinking.  By putting our tenants, visitors, purchasers, and stakeholders first, we now create environments that enhance user experience.  This fresh approach encourages greater interaction and engagement, promotes increased use and footfall, and provides significantly improved experiences.

Understanding the need and desires of our own community before we start our planning processes, changes the nature of the products and services that we create and offer.  Consumer led reasoning has been at the heart of our recent place making successes.  For example, Central Market has rapidly established itself as a vibrant multipurpose destination, where culture, retail, dining, relaxation, and celebration mix, creating a venue that appeals to almost every demographic of resident and visitor.  This is a product of listening.


Leading the way with Anderson Road


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