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Listening leads our reasoning
Chinachem’s transformation centres around a re-prioritisation from landlord centric thinking to user centric thinking. By putting our tenants, visitors, purchasers, and stakeholders first, we now create environments that enhance user experience. This fresh approach encourages greater interaction and engagement, promotes increased use and footfall, and provides significantly improved experiences.
Understanding the need and desires of our
own community before we start our planning
processes, changes the nature of the
products and services that we create and
offer. Consumer led reasoning has been
at the heart of our recent place making
successes. For example, Central Market
has rapidly established itself as a vibrant
multipurpose destination, where culture,
retail, dining, relaxation, and celebration
mix, creating a venue that appeals to almost
every demographic of resident and
visitor. This is a product of
listening.