Case Study

Young at Heart Festival 2024

The Young at Heart Festival 2024, organised by the Jade Club and co-sponsored by Chinachem Group and Pine Care, was held at D·PARK under the theme “Age with Blessing”. It aimed to redefine elderly life through four key pillars: health, life values, social connection, and financial security. This two-day event was officiated by Mr Chris Sun Yuk-han, HKSAR Secretary for Labour and Welfare, and gathered over 100 supporting organisations.

In partnership with innovative technology companies, Pine Care showcased its commitment to enhancing elderly care through cutting-edge solutions. By harnessing advanced technology such as the VirCube full-scale immersive virtual reality system, Pine Care offered festival attendees a highly engaging virtual tour of its elderly care homes. This breakthrough approach enhances transparency, fosters community trust, and challenges stereotypes about institutional elderly care, such as the misconceptions that it leads to isolation and neglect. By showcasing positive outcomes and personal stories, we aim to shift perceptions and demonstrate that elderly care can be compassionate, engaging, and supportive.

Furthermore, interactive rehabilitation gaming systems, such as BUTTONS, enhance seniors’ physical rehabilitation, social interaction, and cognitive engagement. These state-of-the-art tools reflect Pine Care’s holistic, people-centred care philosophy and its dedication to improving the wellness and quality of life for older people.

A highlight of the festival was the Happy Chair Dance, performed by Pine Care’s team of seniors, whose average age was 81.7, with the eldest participant being 91 years old. Their vibrant performance on stage exemplified the vitality and confidence that can be achieved in later life.

A fulfilling later life is the right of every person. We are committed to supporting the physical, mental, social, and spiritual development of our residents.

Angus Chan
CEO
Pine Care

This highlights the roles of CCG and Pine Care in promoting intergenerational engagement and their dedication to social sustainability.

Case Study

Project Futurus – Savouring Dim Sum Artistry

Designed based on reminiscence therapy principles, the Savouring Dim Sum Artistry Programme empowered elders with dementia to reconnect with their memories, express themselves creatively, and regain a sense of purpose. It combined artistic expression and community engagement, forging intergenerational bonds while strengthening community resilience and cohesion.

Implemented over four structured phases, the programme used the cultural familiarity of dim sum for older generations to stimulate their cognitive function and emotional connection. Elderly participants created ceramic dim sum artworks, engaging in a therapeutic artistic journey that promoted social interaction and mental stimulation.

Volunteers from secondary schools and youth organisations underwent specialised training to interact meaningfully with the elderly, fostering intergenerational engagement. These trained volunteers visited three elderly centres in Tsuen Wan and Kwai Tsing to support the ceramic dim sum art marking with elders, forming genuine bonds with the participants.

The programme culminated in a “Sensory Restaurant on Wheels” experience, which was brought to the care centres, allowing them to celebrate their artwork in a joyful and immersive setting.

~ 60 elderly beneficiaries at three elderly centres

~ 100 pieces of ceramic artworks created

> 20,000 visitors viewed the public art exhibition at NINA MALL

Case Study

Fostering Age-Friendly Estates

CCG recognises that many elderly residents and their caregivers often lack awareness of the community resources available to support their needs. To bridge this gap, our Property Services Teams partnered with non-profit organisations, including the Hong Kong Council of Social Service (“HKCSS”) and the Sha Tin District Health Centre Express (“ST DHCE”), to implement the Age-Friendly Estates Pilot Scheme. Under the Scheme, our Property Services Teams offered services tailored to the unique needs of elderly residents and their caregivers, extending beyond the scope of traditional property management.

Through workshops, expert-led talks, and community events, we provided essential health information to our residents and their caregivers. Key initiatives include a health event at Golden Lion Garden, in collaboration with the University of Hong Kong’s Department of Pharmacology and Pharmacy and ST DHCE, offering one-on-one medication management consultations with pharmacists and physical fitness assessments.

Building on that success, we partnered with ST DHCE to conduct AI-powered fall risk assessments for our elderly residents, providing tailored advice to reduce risks. In preparation for the winter season, we organised a flu vaccination campaign at Pictorial Garden, benefiting 100 residents and enhancing community resilience against seasonal illness. Additionally, we hosted a stroke prevention seminar at Pictorial Garden, delivered in collaboration with ST DHCE, to raise awareness of early warning signs and prevention methods.

By combining our professional property management capabilities with strategic community partnerships, CCG continues to foster age-friendly living environments where elderly residents feel safe, supported, and connected.

Case Study

“One Beat, One World: Connect Through the Drum” Series

CCG continued to celebrate cultural heritage and community connection through the inspiring “One Beat, One World: Connect Through the Drum” series, presented in collaboration with the Hong Kong Chinese Orchestra. Building on the success of past editions, the 2024 series expanded its reach and impact, offering a vibrant platform for cultural expression, wellness, and inclusion.

The series began with the CCG Hearts Concert at the Hong Kong Cultural Centre. Marking a new partnership, CCG joined forces with Mind the Waves, an organisation dedicated to youth mental health, to expand the programme’s reach by delivering drumming workshops across Hong Kong to district councils, schools, and community organisations. The series culminated in a large outdoor concert at the West Kowloon Cultural District. The concert attracted over 31,000 attendees who enjoyed lively drumming performances, vibrant dance acts, and interactive cultural experiences.

More than just a cultural showcase, the series served as a meaningful avenue to enhance mental wellness, foster a sense of shared identity, and promote cultural appreciation. To assess its impact, CCG commissioned a professional Social Impact Assessment (“SIA”), which found:

>90%

of participants reported increased cultural awareness and appreciation

>90%

of participants identified new health benefits associated with drumming

>85%

of participants felt a strengthened connection to their local community

These results underscore the series’ success in delivering not only an engaging cultural experience but also a powerful platform for social connection, emotional enrichment, and community well-being.

Case Study

Providing Sports Training Opportunities to Underprivileged Students

Sport plays a pivotal role in shaping young lives, promoting physical health, developing character, and fostering social inclusion. CCG has continued to expand its support for inclusive sports programmes that benefit children from underrepresented backgrounds, including those with special educational needs (SEN).

In 2024, the Love Soccer initiative experienced significant growth, reaching over 100 participants. Designed for SEN children with high-functioning autism disorders, the programme went beyond physical training by incorporating parental support workshops. These sessions empowered families with greater awareness and tools to support their children’s growth through sport.

In parallel, the RUN Inspires! Programmes, co-organised with the InspiringHK Sports Foundation, offered 60 hours of professional running coaching to 32 underprivileged primary school students and children in Tsuen Wan and Kwai Tsing districts. Participants reflected in the post-programme evaluations that they improved teamwork and sportsmanship through the programme, highlighting the initiative’s success in nurturing both physical and personal development.

Case Study

Health Check Service in Mobile Truck Station

In response to the high prevalence of hepatitis B in Hong Kong, CCG partnered with the Hong Kong Liver Foundation to launch the city’s first liver health screening campaign via a mobile truck clinic, an innovative approach to reaching underserved and high-risk populations.

Stationed at popular locations in Tsuen Wan and Kwai Tsing, the mobile clinic provided free liver assessments and consultations to residents who might otherwise have limited access to preventive care and education on liver health, promoting early disease detection. The campaign also included educational activities with student and volunteer participation, helping to raise public awareness about liver health and the risks associated with hepatitis B.

The initiative reached more than 1,000 individuals in the Tsuen Kwai Tsing area, greatly enhancing awareness, encouraging early detection, and improving access to essential health resources.

Case Study

Nina Park – A Hub for Sustainability Education

Since its reopening in 2023, Nina Park has emerged as a premier destination in Hong Kong, refining how urban parks can serve as education hubs. Located in Tsuen Wan, the park spans approximately 70,000 square feet and houses a collection of more than one hundred wood fossils, offering a unique blend of natural history and public engagement.

Through its innovative “edutainment” approach – combining education and entertainment – Nina Park provides a dynamic platform for visitors to explore the Earth’s geological history, environmental science, and sustainable development. At the centre of this experience is the Wood Fossil Experience Centre, which features 16 thematic zones filled with interactive exhibits designed to make complex scientific concepts both accessible and enjoyable for all ages.

To further strengthen its educational impact, Nina Park launched a school programme tailored for students. Integrating science, technology, engineering, arts, and mathematics (“STEAM”) elements, the programme includes three key components that deepen students’ understanding of sustainability through hands-on experiments, scientific exploration, and creative activities. Beyond the classroom, the park also offers guided tours, interactive workshops, and games that make learning immersive and engaging for families, tourists, and lifelong learners.

Number of visitors in FY2024/25:

>285,506

To assess the effectiveness of its programming, CCG commissioned the SIA to evaluate Nina Park’s influence on visitors, schools, and community stakeholders. The findings demonstrate the park’s success in fostering environmental awareness and public engagement:

94%

of respondents expressed a greater appreciation for nature

91%

indicated an increased willingness to engage with the natural world

>90%

reported enhanced interest and knowledge in wood fossils and geology

~90%

showed improved awareness of sustainability issues

90%

supported the park’s nature-based STEAM education model

87%

expressed interest in alternative and experiential learning methods

Case Study

Advancing Rural Revitalisation through Cultural Heritage

Building on the successful establishment of the Lai Chi Wo Story Room to preserve Hakka heritage, CCG expanded its rural-urban integration efforts in 2024 through a partnership with the Wu Zhi Qiao (Bridge to China) Charitable Foundation. This partnership focused on the revitalisation of Heung Heung Mansion, a key heritage site in Yung Shue Au village, transforming it into a vibrant multi-purpose communal hub and a pivotal part of Sha Tau Kok Rural Revitalisation Centre (“RRC”), the first RRC outside the mainland under China’s comprehensive Rural Revitalisation Plan.

The project engaged architecture students from Tsinghua University and the Chinese University of Hong Kong to lead the renovation of the Heung Heung Mansion from project concept to completion. Participating students managed the entire project cycle, from technical planning and design to construction. Upon completion, Heung Heung Mansion will serve as a heritage house, showcasing the rich history and traditions of Yung Shue Au, and will act as a gathering place for the local community.

Meanwhile, to further promote cultural awareness and environmental stewardship, CCG partnered with the Hong Kong United Youth Association to organise three Lai Chi Wo Eco-Tours for the community, engaging around 150 participants. These immersive experiences offered participants the opportunity to explore local biodiversity, understand environmental conservation, participate in biodiversity surveys, and engage in hands-on community service for village improvement, including the removal of invasive plant species.

These collective efforts not only helped preserve local history and cultural heritage but also inspired young people and families, fostering stronger connections between urban and rural communities.

Case Study

Fifth Year of Partnership with the French May Arts Festival to Bring French Culture to Hong Kong

CCG continues to champion arts and culture as a pillar of sustainable urban development through its long-standing partnership with the French May Arts Festival. Celebrating its fifth consecutive year in 2025, the “Chinachem x French May” fosters social cohesion, enriches communities, and boosts economic vitality by integrating French arts, gastronomy, and workshops into CCG’s retail and hospitality spaces, including Central Market, NINA MALL, and D·PARK.

Highlights include the Hong Kong debut of Cie Racines Carrées’ “Trampoline X Hip Hop,” captivating over 100 attendees, and French GourMay Markets. Eight complimentary dance workshops engaged diverse participants, promoting inclusivity.

Through immersive activities featuring world-class performances, the programme brought vibrant French culture directly into the heart of Hong Kong.

Case Study

Affordable Youth Hostels & Communal Spaces

Nina Hospitality partnered with the Y.Elites Association to provide affordable youth hostel accommodation at Nina Hotel Tsuen Wan West as part of a social integration programme for low-income residents. We transformed 100 hotel rooms into approximately 200 youth hostel beds with all essential facilities. Young residents can enjoy comfortable stays at a lower rent than the local housing market typically offers.

Case Study

Impact Booster Programme

Sponsored by CCG and organised by Social Enterprise Summit (“SES”), the Impact Booster Programme was a cross-sector initiative that empowers young people to explore community needs and drive social innovation. Under the theme “Reimagining a Sustainable Tsuen Wan Community”, the programme brought together businesses, NGOs, academia, and Government to foster youth engagement and civic responsibility.

Held from July to October 2024, the programme featured a cross-sector dialogue, a tour of Nina Park, a two-day design thinking workshop, coaching sessions with tertiary students and young social entrepreneurs, and case sharing by social enterprises. Eight CCG colleagues also served as mentors, offering guidance and expertise.

A notable highlight was the innovative solution developed by four students from TWGH’s Kap Yan Directors’ College. Their project, “Safety First,” addressed public safety concerns at the Yeung Uk Road wet market, where slippery floors were identified as a significant hazard. Their initiative demonstrated the power of youth-led, impact-driven innovation.

The overall activity received high recognition from the SES Chair, Rebecca Choy Yung:

Social enterprises prove that it's possible to create businesses which have both positive economic and social impact. We believe that the business world has a responsibility to make use of its activities to provide solutions for social issues.

Rebecca Choy Yung
Chair
SES

Case Study

Pay-It-Forward Meal Box Donation Programme – Dignity Kitchen Hong Kong

The Pay-It-Forward Meal Box Donation Programme was a six-month initiative that promoted social inclusion through meal preparation and distribution.

The programme was organised in collaboration with a social enterprise Dignity Kitchen Hong Kong, which offers on-the-job training for people with disabilities. CCG Hearts members, along with Dignity Kitchen Hong Kong’s staff, prepared nutritious meal boxes and delivered them to underprivileged communities in Tsuen Wan. In addition to helping alleviate the burden of food for low-income families, the programme showed care for some of the most vulnerable members of the community.

360

Volunteers recruited to cook and pack meals

2,400

Hot meals delivered to disadvantaged citizens

Case Study

Gateway to Language Inclusion Programme for Non-Chinese Speaking Students

To support the integration of non-Chinese speaking ethnic minority students into the local community, the Gateway to Language Inclusion programme was launched in partnership with a charity Intelligent Brilliant Education. The initiative reached 45 kindergarten students, offering inclusive activities that combined Chinese learning with play and cultural interaction.

The programme featured two extracurricular activities combining physical activity and storytelling with language learning, making language acquisition enjoyable and meaningful.

Touch Rugby

Students were divided into multi-ethnic groups for the team sports, creating a fun environment for Chinese language learning while encouraging teamwork and mutual respect.

Chinese Storytelling with the Orff Approach

Students participated in interactive lessons that blended music, movement, drama and speech, helping them express themselves, promote mindfulness, and cultivate a love for language learning.