Where People Come First
“People first” is not just an idea. It is the core value behind every space we create and shape. From residential developments and shopping malls to hotels and residential care homes, we start with “people”, striving to build vibrant environments that respond to community needs, and promote social development and inclusion. We envision spaces are beyond bricks and mortar, but the starting point for connection and care.
^Data from 1 July 2024 to 30 June 2025
Connecting Communities, Creating Impact
Anchored in our belief that people give places their meaning, we champion diverse initiatives that bring stakeholders together and help communities flourish. Explore the stories below to discover how we make a lasting, meaningful difference.
Building Sustainable and Inclusive Communities
- Building Sustainable and Inclusive Communities
- Community health and wellness
- Elderly Care & Support for an Ageing Population
The Nutcracker Ballet for All Fun Day
Every child’s world can be enriched by art. Chinachem Group joins hands with Hong Kong Ballet to present a special gift to 180 children and their families – an enchanting performance of the classic ballet The Nutcracker and an immersive ballet workshop.
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Home² Sweet Home: Home² Youth Hostel Project
In a city known for challenging property prices and a competitive living environment, finding quality affordable housing remains a pressing issue for many of Hong Kong’s young people. It’s against this backdrop that the Home² Youth Hostel project emerged — a collaborative effort between Chinachem Group’s Nina Hospitality and The Y.Elites Association, designed to offer not just a place to live, but a platform for growth, connection, and empowerment.
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My Green Space Student Competition 24–25
A record breaking, 500 students from 82 local and Greater Bay Area schools unleashed their creativity in the My Green Space Student Competition 2024–2025, organised by the Hong Kong Green Building Council (HKGBC) and solely sponsored by Chinachem Group (CCG). The competition challenged participants to design their ideal "Green and Smart City".
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Supporting Students through Impact Booster
We co-organise the programme with the Social Enterprise Summit, empowering students to create innovative community solutions for Tsuen Wan. Through seed funding, we help turn their ideas into reality. Now in its third year since 2022, the programme inspires young changemakers to drive positive impact.
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"Heung Heung Mansion” Revitalisation Project
Chinachem Group and Wu Zhi Qiao (Bridge to China) Charitable Foundation (WZQ) are excited to bring new life to Heung Heung Mansion, nestled in Sha Tau Kokʼs Yung Shue Au Village and inherit Hakka culture. Building on the spirit of Chinachemʼs Lai Chi Wo Story Room project, this initiative continues to inspire youths to explore and celebrate Hong Kongʼs rural heritage.
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Chinachem Group celebrates French May
Since 2021, Chinachem Group partners with the French May Arts Festival to bring the finest French arts and culture to Hong Kong. This collaboration cultivates multi-cultural activities and gastronomy, inviting the public to celebrate together.
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REACT: Tackling Waste and Shaping a Sustainable Future
This sustainability-themed programme encourages better recycling habits to reduce waste. Supported by The Green Earth, it engages the community through events, initiatives, and activities designed to inspire, entertain, and promote sustainable living.
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CCG Grand Award Honours Local Talent
In partnership with the Hong Kong International Film Festival Society (HKIFFS), we present the CCG Grand Award in Hong Kong-Asia Film Financing Forum (HAF) to outstanding locally-produced film projects. This initiative supports the arts and cultural industries, enriches quality of life, nurtures local talent, and contributes positively to the Hong Kong film industry and community.
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Lai Chi Wo Story Room Shares Hakka Stories
Chinachem Group is committed to conserving historic architecture and intangible cultural heritage while advancing urban-rural integration. Opened in 2021, the Lai Chi Wo Story Room, funded by Chinachem Group, promotes Hakka culture to younger generations.
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Oktoberfest at Central Market
Central Market has been proudly hosting its annual Oktoberfest since 2022, celebrating inclusivity in a vibrant and welcoming atmosphere. As the Playground for All, it brings the community together with energy, joy, and connection. In this inclusive society, there’s always more to celebrate!
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HKGCC Business Case Competition
In partnership with the Hong Kong General Chamber of Commerce (HKGCC), we support tertiary students and recent graduates by providing business cases to solve. This initiative encourages participants to develop creative solutions and gain valuable insights from our executives, offering them hands-on learning opportunities beyond the classroom.
CCG Tsuen Wan Games - Together in Harmony, Strong in Health
To support the National Games, Chinachem Group presents the "Chinachem Tsuen Wan Games" to champion the “Sports for All” movement. The six-week festival, running from 11 October to 23 November 2025 at D‧PARK, will begin with a "Get Ready" phase to engage the community, culminating in a four-day "Game On" finale where D‧PARK will be transformed into a sports arena for all ages.
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“One Beat, One World: Connecting through the Drum”
The Hong Kong Chinese Orchestra’s drum series harnesses the power of drumming to unite, inspire, and promote well-being locally and beyond. Support also extends to the Olympic swimmers' charity Mind the Waves, focusing on mental wellness among youth and fostering positive energy in society.
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Summer "Go!"ympics
Every four years, the world comes together to celebrate human life through sporting endeavour. The Olympics and events like it, strengthen communities, encourage positivity, recognise and reward those who challenge physical and mental limits. This closely mirrors so much of what we strive for within Chinachem, so with that in mind we’re developing a diverse range of activities over the summer to give the people of Hong Kong further opportunities to celebrate the athletes representing our city.
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Urban Climb 300m+
Chinachem was the lead partner of the fundraising initiative Urban Climb 300M+, where paraplegic rock climber Lai Chi-wai take on the challenge of climbing Nina Tower, Chinachem’s landmark headquarters in Tsuen Wan and the tallest building in New Territories. This project raised more than HK$7.7 million, including our matching donation of over HK$3.8 million, to the “Get up and Walk” programme of the Department of Orthopaedics and Traumatology in the LKS Faculty of Medicine at The University of Hong Kong (HKUMed).
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Young at Heart Festival 2025
In response to the growing challenges of an ageing population, Chinachem Group is dedicated to fostering age-friendly communities. For the second consecutive year, we partnered with our Group member, Pine Care, to support The Jade Club’s Young at Heart Festival. Through meaningful engagement, we advocate the concept of “Ageing Happily”, empowering seniors to enjoy a rewarding later life.
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Golden Gourmet, where culinary meets compassion
As Hong Kong's population ages, a silent challenge grows. Sadly, the simple joy of eating often becomes a struggle for seniors who, like many, face swallowing difficulties. So, to give seniors an opportunity to enjoy high-quality meals, Chinachem Group, in partnership with the Golden Age Foundation, responded in 2023 with the Golden Gourmet initiative – a programme delivering dignified, delicious dining for the elderly.
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My Good Part-Time Grandchildren
The Group and Caritas Community Centre in Tsuen Wan launched the “My Good Part-Time Grandchildren” (PTGC) Programme to foster intergenerational connections and enhance elderly residents’ access to community resources. Volunteers engage with the elderly through shared meals, activities, visits, and outings.
Anchor Children with Elders (ACE) Art
With a focus on the wellbeing of golden agers, Chinachem Group supports the ACE Art competition, organised by the Mighty Oaks Foundation. About 1,700 pieces of artwork created by young students are gifted to elderly homes and centres, spread love and joy across generations.
Senior Housing Investment in Hong Kong
Supported by the Urban Land Institute (ULI), we developed Hong Kong’s inaugural senior housing investment report. This report offers insights into creating a positive impact for senior citizens and their families, driving prosperity in the senior housing market, and contributing to environmental sustainability.
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