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Thrive Beyond Time: Ageless Green Fashion Design Contest

One by one, fashion pieces crafted from recycled materials came to life amid the laughter ringing through all 12 Pine Care homes. Simple materials, yet filled with the elderly’s creativity and heartfelt thought, revealed their passion for life and enthusiastic involvement.

We see active ageing in practice in these moments. In the face of Hong Kong’s ageing population, Chinachem Group remains committed to enhancing elderly living — enabling the elderly to stay connected with the community and continue leading meaningful lives, even after retirement.

Creating Sustainable Green Fashion Across Generations

The Ageless Green Fashion Design was an inter-home activity jointly organised by Pine Care social workers, bringing together staff, elderly residents, family members and visiting children. Every discarded items – such as red-white-blue plastic bags, curtain fabric, bubble wrap, red packets and old magazines – were transformed into unique eco-fashion pieces.
The Ageless Green Fashion Design was an inter-home activity jointly organised by Pine Care social workers, bringing together staff, elderly residents, family members and visiting children.
The Ageless Green Fashion Design was an inter-home activity jointly organised by Pine Care social workers, bringing together staff, elderly residents, family members and visiting children.
Every discarded items – such as red-white-blue plastic bags, curtain fabric, bubble wrap, red packets and old magazines – were transformed into unique eco-fashion pieces.
The Ageless Green Fashion Design was an inter-home activity jointly organised by Pine Care social workers, bringing together staff, elderly residents, family members and visiting children.
The Ageless Green Fashion Design was an inter-home activity jointly organised by Pine Care social workers, bringing together staff, elderly residents, family members and visiting children.
Every discarded items – such as red-white-blue plastic bags, curtain fabric, bubble wrap, red packets and old magazines – were transformed into unique eco-fashion pieces.
 “The Hem by the Fields” Ho Siu Fong (Age 87) 

 “The Hem by the Fields”
Ho Siu Fong (Age 87) 

This piece fulfils the wish of an 87-year-old resident to wear a skirt for the second time in her life. Inspired by memories of her early days working in the fields, the design revisits her youthful aspirations for elegance, while reflecting a lifelong value of thrift and sustainability.
  • “Together We Thrive” Ng Yuk Sam (Age 79)

    “Together We Thrive”
    Ng Yuk Sam (Age 79)

    Incorporating the resident’s collage creation, it uses red packets to symbolise blessings and fulfilment, while food imagery from old magazines highlights the distinctive charm of Hong Kong’s culinary culture.
  • “A Legacy Woven” Cheung Shui Yung (Age 78)

    “A Legacy Woven”
    Cheung Shui Yung (Age 78)

    Sustainability is about cherishing, while nostalgia is about passing things on. This design brings together everyday moments shared between caregivers and the elderly, along with familiar memories—from simple interactions to objects such as preserved olives (“fei gei lam”). It reminds us to treasure the small yet meaningful traces of life.
  • “Second Bloom” Chiu Suk Gwai (Age 72)

    “Second Bloom”
    Chiu Suk Gwai (Age 72)

    Blending tradition with creativity, this piece reinterprets the elegance of the cheongsam through modern materials. Plum blossom buttons and a pleated skirt crafted from plastic bags create a graceful expression of Eastern aesthetics, while conveying care and a heartfelt connection to the elderly.
  • Looking ahead, the Group will continue to support the elderly through meaningful action, advancing active ageing and opening up new possibilities for senior living in an ageing society.

    Building Active Ageing from the Community

    We witness how the elderly continue to lead lives filled with vitality and purpose, while shaping a community that is warmer and more inclusive.

    As Hong Kong faces the challenge of an ageing population, Chinachem Group has long extended its focus beyond real estate.  Alongside the comprehensive care provided through Pine Care homes, the Group actively organises outreach visits and community programmes — bringing the elderly closer to the wider community, fostering intergenerational connections, and nurturing a more supportive and connected living environment.

    Looking ahead, the Group will continue to support the elderly through meaningful action, advancing active ageing and opening up new possibilities for senior living in an ageing society.

Stories of Active Ageing

  • As the music began, 60 elderly participants performed at the Hong Kong Cultural Centre, moving with poise and quiet elegance as they presented what they had learned from the HK Ballet x Chinachem Silver Ballet Ambassador Training Camp.

    Joyful Learning Beyond Age, Dancing into Active Ageing

    As the music began, 60 elderly participants performed at the Hong Kong Cultural Centre, moving with poise and quiet elegance as they presented what they had learned from the HK Ballet x Chinachem Silver Ballet Ambassador Training Camp.

    Learn more
  • In collaboration with Gingko House, a social enterprise dedicated to elderly employment, Chinachem Group invited the elderly to handcraft “five stones” as commemorative pieces.

    A Single Stone, Connecting Childhood Memories and the Silver Economy

    As Hong Kong faces an increasingly ageing population, the elderly are no longer seen as passive recipients of care, but as active participants in the silver economy.

    Learn more
  • 華懋集團 - 可持續未來：綠色 x 銀髮 學生創新比賽2026

    Sustainable Futures: Green x Silver Student Innovation Challenge 2026

    Students are invited to explore innovative solutions to environmental and social challenges, contributing to a more liveable, inclusive, and sustainable future.

    Learn more
  • As the music began, 60 elderly participants performed at the Hong Kong Cultural Centre, moving with poise and quiet elegance as they presented what they had learned from the HK Ballet x Chinachem Silver Ballet Ambassador Training Camp.
    Joyful Learning Beyond Age, Dancing into Active Ageing

    As the music began, 60 elderly participants performed at the Hong Kong Cultural Centre, moving with poise and quiet elegance as they presented what they had learned from the HK Ballet x Chinachem Silver Ballet Ambassador Training Camp.

    Learn more
  • In collaboration with Gingko House, a social enterprise dedicated to elderly employment, Chinachem Group invited the elderly to handcraft “five stones” as commemorative pieces.
    A Single Stone, Connecting Childhood Memories and the Silver Economy

    As Hong Kong faces an increasingly ageing population, the elderly are no longer seen as passive recipients of care, but as active participants in the silver economy.

    Learn more
  • 華懋集團 - 可持續未來：綠色 x 銀髮 學生創新比賽2026
    Sustainable Futures: Green x Silver Student Innovation Challenge 2026

    Students are invited to explore innovative solutions to environmental and social challenges, contributing to a more liveable, inclusive, and sustainable future.

    Learn more
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