Chinachem Group fully supports the Well-Being · Start-Up 2.0 Programme initiated by the Hong Kong Housing Authority, a practical platform designed for young local entrepreneurs to enter and foster innovation in the retail sector. Chinachem Group aims to provide certain retail spaces across shopping malls such as D·PARK, Sheung Shui Town Centre and Papillons Square for a duration of six months. Participants will receive support on shop fit-out and marketing.
Well-Being · Start-Up 2.0 Programme
Programme Overview
Key Features
To ease the financial burden of starting a business, participants only contribute 20% of monthly gross sales turnover as fees to support programme development. Pre-equipped units with basic utilities (e.g., electricity, lighting, and basic fittings) to reduce upfront cost. The initiative aims to help entrepreneurs to gain hands-on experience, explore innovative business models, and unleash their creative potential.
Participating malls: D·PARK, Sheung Shui Town Centre and Papillons Square
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Application DetailsApplication period: 9 December 2025 – 9 January 2026 (until 6:00 p.m.)
Result Announcement: Within January 2026 via email notification
Programme commencement: March – August 2026Eligibility:- • Individuals aged 18 - 35 with a strong passion for entrepreneurship
- • Must hold a Hong Kong Permanent Identity Card
- • The franchise stores will not be included in the scope of consideration
Application Method
Applicants must complete an application form and submit it along with a business plan via email to the leasing_marketing@chinachemgroup.com with the subject line: "Application for Well Being Start-Up 2.0 programme_ [Company Name]" within the application period.