Hearts in Motion Ding! Ding! Ding!
Seemingly ubiquitous and affordable, trams have carried the people of Hong Kong about their daily lives for more than 115 years. However not everyone has easy access to something so many take for granted. With that in mind, the 2021/22 festive season saw Chinachem Group invite more than 3,000 underprivileged, economically disadvantaged, young and old members of the community to ride the tram and enjoy a guided journey through the streets of Hong Kong Island.
As property developers and place makers, Chinachem has a deep understanding of the value in better connecting the community to its surroundings. So, by providing a comfortable, informative, and entertaining experience on the custom liveried Chinachem tram, these diverse groups of individuals were introduced to the history and folklore of their home city. On each journey, an experienced guide told stories of the passing neighbourhoods, connecting past with present and highlighting the value of conserving and enhancing the fabric of the city. From Sheung Wan to Causeway Bay, the tour introduced its riders to a wide variety of prominent and hidden features of the cityscape, buildings that have been lost, and landmarks that have been preserved, including Chinachem’s recently revitalised Central Market.
Dr. Bernard Chan Pak-li, Under Secretary for Commerce and Economic Development, on christening the initiative commented, “Today Hong Kong needs the positive impact that comes from altruistic commitment, perseverance and dedication to help the less fortunate.” And it is this commitment to including all members of society in the communities it creates, that lies at the heart of Chinachem’s culture and operating model.
“We understand the importance of inclusiveness and sharing of the love and passion we have for our neighbourhoods” commented Donald Choi, Chinachem’s CEO, “and the Hearts in Motion Tram introduces some of the less fortunate members of our community to the wonderful diverse nature of our city.”
Chinachem Group, supported by the Yan Chai Hospital, the Fu Hong Society, Tsuen Wan Kwai Ching District Women’s Association, CLP Power Connect Programme, and the Child Development Matching Fund, has through the “Hearts in Motion” tram provided a memorable highlight to thousands over this festive season.