
Our unique loyalty programme, CCG Hearts, is so much more than a membership programme. It's designed to revive our spirit of kindness, and pioneers a new form of earning that rewards giving. Join us to share the happiness.

CCG Hearts reflects who we are
The Chinachem Group has its own heart, the triple bottom line values of People, Prosperity, and Planet. They guide our corporate behaviour and are reflected in our day-to-day operations. Therefore, those principles are at the core of CCG Hearts.
As an organisation, our priority is to make everyone’s Hong Kong a better place to live, work, and raise future generations. But to do that, we need to encourage the fortunate in assisting and supporting those in need. And that’s where CCG Hearts comes in.
As an organisation, our priority is to make everyone’s Hong Kong a better place to live, work, and raise future generations. But to do that, we need to encourage the fortunate in assisting and supporting those in need. And that’s where CCG Hearts comes in.