News Centre

Proudly presented by Chinachem Group, the brand‑new prestige residential development located in the heart of Tsim Sha Tsui is officially named “ZENDO HOUSE 瑜意” (Cantonese pronunciation: Yu-yi), marking the formal launch of the project’s sales campaign. Highly anticipated by the market, the development enjoys a world-class urban hub location, blending Zen-inspired designs with the vibrant rhythm of city life. To mark the occasion, a launch event was held today featuring a live performance by Mr Ding Hofung, also known as Ah Ding, Hong Kong’s first handpan maker and performer. He opened the ceremony with Urban Stillness, a bespoke piece specially composed for the project. The melody poetically captured serenity amid vitality, interpreting the project’s vision of redefining a new generation of Zen-styled living.

Helen Fung, Director of Sales and Marketing of Chinachem Group says, “The project is officially named ‘ZENDO HOUSE 瑜意’ (Yu-yi). The Chinese character ‘Yu’ symbolises beauty in blossom and excellence, reflecting the project’s prime location in Tsim Sha Tsui and its unparalleled connectivity via MTR and High‑Speed Rail. It inherits the premium positioning of our esteemed ‘Yu’ residential series. The character ‘Yi’, carries multiple layers of meaning, including thoughtfulness, creativity, ambience and satisfaction, representing our commitment to crafting living spaces with heart that truly resonates with modern urbanites.”

She continues, “Located in an exceptionally valuable urban core, ‘ZENDO HOUSE’ sits adjacent to the traditional luxury residential enclave along Cox’s Road, where new supply has long been scarce. With the MTR station just an approximate one‑minute walk away¹ and the Hong Kong West Kowloon High Speed Rail Station reachable in about five minutes¹, together with the development above the Hong Kong West Kowloon Station³ and the ongoing expansion of the West Kowloon Cultural District, the area’s prospects have drawn considerable market attention. The project is expected to attract both investors and buyers who recognise the long‑term value of prime urban locations.”

Connie Chan, General Manager of Sales of Chinachem Group, adds, “The project's English name ‘ZENDO HOUSE’ is inspired by the phonetic resemblance to Omotesando, the renowned high-end fashion district in Tokyo. It symbolises the project’s blend of international brands, fashion culture and artistic ambience, and embodying the refined elegance of the metropolitan living.”

She continues, “Each letter of ‘ZENDO’ represents a distinctive strength of the project: ‘Zensation’ reflects the Eastern Zen‑inspired aesthetics, creating a liveable, relaxing space for both mind and body; ‘Exquisite’ signifies the project’s proximity to the luxury residences and private clubs along Cox’s Road, inheriting an air of prestige; ‘Next‑gen’ highlights its close connection to esteemed educational institutions such as Diocesan Girls’ School⁴, immersing residents in a rich cultural heritage and refinement; ‘Dynamic’ captures Tsim Sha Tsui’s vibrancy as a fashion and lifestyle hub, offering premium retail, business, and arts-and-cultural amenities; and ‘One-of-a-kind’ expresses the project’s uniqueness in offering an exceptional urban living experience where tranquility and serenity co-exist in perfect harmony.”

Jason Ng, Sales Manager of Chinachem Group, remarks, “ZENDO HOUSE is surrounded by four core urban lifestyle clusters: Tsim Sha Tsui, a world-class harbourfront tourism and shopping destination; the Hong Kong West Kowloon Station and new commercial development zone; the traditional luxury residences and private clubs on Cox’s Road; and the West Kowloon Cultural District. The convergence of these hubs, coupled with the project's dual-rail connectivity, seamlessly links residents to the high-value Hong Kong-Shenzhen-Guangzhou living circle, delivering an unparalleled, prestige international lifestyle.”

_Remarks:

_{1.      “About 1-minute to MTR Station” / "About 1-minute walk to MTR Station” / “About 1‑minute walk to MTR Jordan Station” refers to an estimated walking time of about 1 minute from the Development to MTR Jordan Station. The estimated route and walking time are based on information from Google Map (Date of retrieval: 21 November 2025) The actual walking time is subject to actual weather, traffic, road conditions, routes and individual walking speed. The actual time required may be longer and the information is for reference only; “Only a about 5‑minute drive to the Hong Kong West Kowloon Station” refers to the travelling time is an approximate driving time from the Development to Hong Kong West Kowloon Station. The estimated route and travelling time are based on information from Google Map (Date of retrieval: 21 November 2025) The actual travelling time is subject to actual weather, traffic, road/railway conditions, route. The actual time required may be longer and the information is for reference only. The contents of the aforementioned website may be changed from time to time and the relevant information is provided for reference only. The Vendor does not make any offer, undertaking, representation or warranty, whether express or implied in respect of such content, nor does the Vendor warrant that the website is the latest version and its accuracy. The Vendor also advises prospective purchasers to conduct an on-site visit and make enquiries about publicly available information for a better understanding of the development site, its surrounding environment and the public facilities nearby. For the details of the Development, please refer to the sales brochure.}

_{2.      “Four major city clusters” / “Four core urban lifestyle clusters” refers to the areas adjacent to Tsim Sha Tsui, namely “World-class harbourfront tourism and shopping destination”, “Traditional Luxury Residences and Private Clubs on Cox’s Road”, “West Kowloon Cultural District”, and “Hong Kong West Kowloon Station and new commercial development zone” are for reference only. Above community facilities, relevant buildings, environment, equipment, infrastructure and services are still under planning or construction, and may not necessarily be located within the same Outline Zoning Plan area as the Development, nor directly adjacent to it, and they may not fall within the Development’s line of sight or walking distance, or may not yet have concrete building plans, design information, or construction schedules, and are subject to change from time to time, and may not be completed at the time of completion or handover of the residential properties of the Development. The Vendor advises prospective purchasers to conduct an on-site visit and make enquiries about publicly available information for a better understanding of the development site, its surrounding environment and the public facilities nearby. For the details of the Development, please refer to the sales brochure. Please refer also to Note 3.}

_{3.      “New Commercial Development Zone” / “Development above the Hong Kong West Kowloon Station” refers to the IGC development under construction above the Hong Kong West Kowloon Station, and are subject to change from time to time, It may not have been completed at the time of completion and handover of the residential properties of the Development, and the details after completion may also be different from those described in this advertisement/promotional material. The actual situation of these facilities, including but not limited to construction, planning, location, design, routes, and completion or occupation date, etc. will be approved, determined or announced by the government and relevant authorities. The above information does not constitute, nor shall it be construed as any offer, representation, undertaking or warranty, whether express or implied, on the part of the Vendor regarding the final completion or timing of completion of this Development or any other information about this Development. Source: IGC SHKP Quarterly Summer 2024 website https://www.shkp.com/Content/Uploads/SHKPQuarterly/2024q2/tc/ebook/4/index.html (Date of retrieval: 30 December, 2025). The contents stated on the aforementioned website may be changed from time to time, is for reference only, and the Vendor does not make any offer, representation, undertaking or warranty, whether express or implied in respect of such contents, nor does the Vendor warrant that the webpage is the latest amended version or its accuracy.}

_{4.      The facilities and schools mentioned may not necessarily be located within or applicable to the area covered by the Outline Zoning Plan of the Development, and may not fall within the Development’s line of sight or walking distance. Such facilities, schools and their conditions may change from time to time. The information is for reference only. The Vendor also advises prospective purchasers to conduct an on-site visit and make enquiries about publicly available information for a better understanding of the development site, its surrounding environment and the public facilities nearby. For details of the Development, please refer to the sales brochure.}

_{5.      The Vendor reserves the rights to alter the building plans and other plans, the design of the Development is subject to the final approved plans by the relevant Government departments. For the details of the Development, please refer to the sales brochure.}

_{Name of the Development: ZENDO HOUSE (the “Development”) ︱District: Tsim Sha Tsui︱Street name and street number of the Development: 8 Tak Hing Street*︱Address of the website designated by the Vendor for the Development for the purposes of Part 2 of the Residential Properties (First-hand Sales) Ordinance: www.zendohouse.com.hk︱The photographs, images, drawings or sketches shown in this advertisement / promotional material represent an artist's impression of the development concerned only. They are not drawn to scale and / or may have been edited and processed with computerized imaging techniques. Prospective purchasers should make reference to the sales brochure for details of the development. The vendor also advises prospective purchasers to conduct an on-site visit for a better understanding of the development site, its surrounding environment and the public facilities nearby.}

_{Vendor: Well Will Corporation Limited︱Holding companies of the Vendor: Chinachem Properties Holding Company Limited, Chinachem Group Holdings Limited︱Authorized Person for the Development: Cheung Hoi Fo︱The firm or corporation of which an authorized person for the Development is a proprietor, director or employee in his or her professional capacity: TCA Design Limited︱Building contractor for the Development: Build King Construction Limited︱The firm of solicitors acting for the Owner in relation to the sale of residential properties in the Development: Grandall Zimmern Law Firm︱Any authorized institution that has made a loan, or has undertaken to provide finance, for the construction of the Development: Not Applicable︱Any other person who has made a loan for the construction of the Development: Chinachem Agencies Limited︱To the best of the Vendor's knowledge, the estimated material date for the Development is 16 September 2026  ("Material date" means the date on which the Development is completed in all respects in compliance with the approved building plans. The estimated material date is subject to any extension of time that is permitted under the agreement for sale and purchase.).︱The Vendor reserves the rights to alter the building plans and other plans, the design, fittings, finishes and appliances, etc. of the Development or any part thereof from time to time. The provision of fittings, finishes and appliances is subject to the provisions in the agreement for sale and purchase. The design of the Development is subject to the final approved plans by the relevant Government departments. There may be future changes to the Development and the surrounding areas. | Residential property market conditions may change from time to time. Prospective purchasers shall consider their own financial status and ability to afford and all relevant factors before deciding whether to purchase or when to purchase any residential property. In any circumstances or at any time, prospective purchasers shall not rely on or be affected by any content, information or concept of this advertisement/promotional material in deciding whether to purchase or when to purchase any residential property.︱This advertisement/promotional material is published by the Vendor or by another person with the consent of the Vendor. ︱This advertisement/promotional material and contents thereof are for reference only and do not constitute and shall not be construed as constituting any expressed or implied contractual term, offer, representation, undertaking or warranty (whether related to view or not) given by the Vendor in respect of the Development and/or any part thereof.︱Prospective purchasers are advised to refer to the sales brochure for any information on the Development.︱Please refer to the sales brochure for details. (Note: As at the date of production of this advertisement, the sales brochure of the Development has not yet been made available.)︱*This provisional street number is subject to confirmation when the Development is completed.︱Date of printing: 29.01.2026}