Offering a Wealth of Membership Rewards and Community Service Opportunities

Offering a Wealth of Membership Rewards and Community Service Opportunities

13 July 2023
Background

Inspired to bring the gift of music as a heartfelt expression of its love for the Hong Kong community while championing the heritage of drums in local culture, Chinachem Group presents the 'One Beat, One World: Connecting Through the Drum – CCG Hearts Concert’ today (July 13) at Hong Kong Cultural Centre. Donald Choi, Executive Director and CEO of Chinachem Group, visited the Hong Kong Chinese Orchestra during the rehearsal to show his support. He also introduced the CCG Hearts membership reward platform to be launched next month.

Chinachem Group to Launch CCG Hearts Next Month

Chinachem Group announced it will launch a brand-new membership reward programme, CCG Hearts, in August. The unique initiative not only integrates existing membership programmes of the Group's hotels, shopping malls, Central Market and cinema, but also serves as a vibrant platform to foster community services and volunteerism. Members can accumulate points in two ways - through participating in diverse ‘Kindness Quests’ and spending, to unlock a captivating series of rewards, bringing joy and benefits to both members and the wider community.

 

Donald Choi, Executive Director and CEO of Chinachem Group, stated, "Believing in the concept of 'Big Heart, Big Rewards,' the Group has created the CCG Hearts community service platform to actively promote the spirit of community engagement and mutual support by integrating the various membership reward programmes under the Group. We hope this programme can generate a ripple effect, influencing more citizens to do more good, thereby establishing a liveable city where people are connected by shared values and a strong sense of community. This vision embodies Chinachem Group’s commitment in balancing People, Prosperity, and Planet."

 

CCG Hearts is different from typical membership programmes. In addition to allowing members to earn points by spending at 9 designated shopping malls, Central Market, Nina Hospitality, and the Group's cinema, members can also participate in community service activities, including environmental conservation, encouraging intergenerational harmony and promoting culture and the arts, so as to foster a caring culture. Details of the CCG Hearts membership programme will be announced next month.

 

Injecting positive energy into society through vibrant percussion music

 

Chinachem Group has been launching various community projects, and the "One Beat, One World: Connecting Through the Drum" series co-organised with the Hong Kong Chinese Orchestra, is one of the highlights. The "CCG Hearts Concert" was held today (13 July) at the Hong Kong Cultural Centre, entertaining over 1,000 guests and existing members. Sun Peng, Guest Resident Conductor of the Hong Kong Chinese Orchestra, led more than 80 musicians to interact with the audience through music, ensuring everyone experienced a poetic journey on the Yellow River, through the bounteous land of China from the North-east to Jiangsu and Yunnan.

 

Corporate Communications
Stay in touch with us

Please enter a valid email address

 By providing your personal data and submitting the form you agree to our Privacy Policy and consent to receive information from Chinachem Group.

Are you resided or located in Mainland China?

Please fill in all mandatory fields below

If you are resided or located in Mainland China, then before using our services, please read carefully our Privacy and Security Policy Statement ("Privacy Policy") and its addendum, and tick the box before the item that applies to your situation

Please fill in all mandatory fields below

Since the personal data of minors under the age of 14 is required for the services or products you wish to use, if you are resided or located in Mainland China and consent to our processing of the personal data of a minor under the age of 14 who is under your guardianship for our provision of such services or products, please tick the box that applies: 

We use cookies to enhance your experience. By continuing your visit, you consent to their use. To find out more about how we use cookies, please see our privacy policy.