Offering a Wealth of Membership Rewards and Community Service Opportunities
Inspired to bring the gift of music as a heartfelt expression of its love for the Hong Kong community while championing the heritage of drums in local culture, Chinachem Group presents the 'One Beat, One World: Connecting Through the Drum – CCG Hearts Concert’ today (July 13) at Hong Kong Cultural Centre. Donald Choi, Executive Director and CEO of Chinachem Group, visited the Hong Kong Chinese Orchestra during the rehearsal to show his support. He also introduced the CCG Hearts membership reward platform to be launched next month.
Chinachem Group to Launch CCG Hearts Next Month
Chinachem Group announced it will launch a brand-new membership reward programme, CCG Hearts, in August. The unique initiative not only integrates existing membership programmes of the Group's hotels, shopping malls, Central Market and cinema, but also serves as a vibrant platform to foster community services and volunteerism. Members can accumulate points in two ways - through participating in diverse ‘Kindness Quests’ and spending, to unlock a captivating series of rewards, bringing joy and benefits to both members and the wider community.
Donald Choi, Executive Director and CEO of Chinachem Group, stated, "Believing in the concept of 'Big Heart, Big Rewards,' the Group has created the CCG Hearts community service platform to actively promote the spirit of community engagement and mutual support by integrating the various membership reward programmes under the Group. We hope this programme can generate a ripple effect, influencing more citizens to do more good, thereby establishing a liveable city where people are connected by shared values and a strong sense of community. This vision embodies Chinachem Group’s commitment in balancing People, Prosperity, and Planet."
CCG Hearts is different from typical membership programmes. In addition to allowing members to earn points by spending at 9 designated shopping malls, Central Market, Nina Hospitality, and the Group's cinema, members can also participate in community service activities, including environmental conservation, encouraging intergenerational harmony and promoting culture and the arts, so as to foster a caring culture. Details of the CCG Hearts membership programme will be announced next month.
Injecting positive energy into society through vibrant percussion music
Chinachem Group has been launching various community projects, and the "One Beat, One World: Connecting Through the Drum" series co-organised with the Hong Kong Chinese Orchestra, is one of the highlights. The "CCG Hearts Concert" was held today (13 July) at the Hong Kong Cultural Centre, entertaining over 1,000 guests and existing members. Sun Peng, Guest Resident Conductor of the Hong Kong Chinese Orchestra, led more than 80 musicians to interact with the audience through music, ensuring everyone experienced a poetic journey on the Yellow River, through the bounteous land of China from the North-east to Jiangsu and Yunnan.