The theme of the film arouses resonance from audiences and was performed by a number of famous actors and actresses, attracting many people to join the premiere gala.
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Chinachem Group as title sponsor of Pretty Heart Premiere Gala in support of arts and cultural development
21 July 2022
Dr. Clement C.J. Chen, GBS, JP Chairman of the Council and the Court HKBU (left) presented a souvenir to Sylvia Chung, Chief Business Impact Officer of Chinachem Group (right), in appreciation of the Group's support for arts and cultural development and its actions to support the Academy of Film of the Hong Kong Baptist University (AFHKBU) and local emerging filmmakers.
Chinachem Group (the Group) is pleased to be the title sponsor of the Premiere Gala of the film Pretty Heart, in support of the Academy of Film of the Hong Kong Baptist University (AFHKBU) and local emerging filmmakers. Hosting the event on the eve of DSE results announcement, the Group and AFHKBU have invited around 90 DSE and underprivileged students to watch the screening to cheer them on.
Sylvia Chung, Chief Business Impact Officer at the Group said, "Chinachem Group has been a keen supporter of arts and cultural development. With the sponsorship on the Premiere Gala, the Group extends its support to AFHKBU and young filmmakers, as well as celebrating the fruit of their efforts. We are committed to nurturing new generation talents of the film industry, and cultivating appreciation for films and performing arts. This exemplifies our core value of creating 'Places with heart' and our vision of creating shared value for the community through a 'Triple Bottom Line' approach, which balances People, Prosperity and Planet."
The film was produced by over 30 students and graduates of AFHKBU in association with industry professionals, including Mr. Ng Yu, BBS, Mr. Fruit Chan and Mr. O Sing Pui as advisors and producers, and seasoned screenwriter Mr. Lai Chun to share his insights. The students have gained valuable experience through taking on various positions, such as directing, screenwriting, cinematography, production design, post-production and acting. Following this event, the Group will continue to explore more collaboration opportunities with AFHKBU and the film industry at large to promote the development of the local film industry.
Details of the Premiere Gala are as follows:
Date : 19 July 2022
Time: 6:45pm to 9:15pm
Venue: Premiere Elements
Film Description: Starring Jennifer Yu Heung Ying, Vincent Wong and Hugo Ng, Pretty Heart is a contemporary film about youth which is set against the backdrop of the education phenomenon of Hong Kong. The story arouses resonance from audiences, and it consists of a wide range of elements including family, love, friendship, as well as stress and conflict.