Chinachem Group launches LIFE+ Magazine to provoke new thought on creating a more sustainable city
With the aim of stimulating discussion and generating new ideas on how to make Hong Kong a more liveable and sustainable city, Chinachem Group (“the Group”) has just published the first issue of a new magazine (“magazine”) called LIFE+, which is being distributed free to the public as well as the Group’s customers, tenants, employees and key stakeholders.
The initiative is a timely move as the developer has just celebrated 60 years of serving the Hong Kong community with a new brand identity and new positioning as a developer of “Places with Heart”.
“On this special occasion, it is important for us to continue to grow as a socially responsible and sustainable company,” explains CEO and Executive Director Donald Choi in his foreword to the first issue. “That’s why we have launched a rebranding campaign, including the redesign of our company logo, to reflect our renewed value propositions. We aim to achieve a higher purpose in everything that we do, connecting and inspiring everyone we meet. That’s why, we believe in the ‘3 Ps’: People, Prosperity and Planet. These values can only be achieved by our commitment to building liveable, innovative, sustainable and socially inclusive communities.” Hence, the magazine is intended to stimulate ideas and provoke discussion about what can be done to bring positive impacts to citizens, communities and the environment in collective efforts to make our city more liveable and sustainable.
The first issue subtitled “Rethink over Liveability” includes a preview of the Hong Kong Collateral Event at the 17th Venice Biennale International Architecture Exhibition to be staged later this year; an interview with leading British architect Ken Shuttleworth, founder of the Future Spaces Foundation which was set up to advance research and debate about sustainable cities; and a look at how the property sector is using digital transformation both to enhance operational efficiency and create more green and user-friendly buildings. There is also a human interest story on how one local resident has grown together with the Group since the 1970s as first a homeowner, then an investor in its industrial properties.
The e version of the magazine could be viewed at