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Senior Officer – Communications (Ref:)

Marketing Department Posting Date: 01 Feb 2019

Responsibilities
  • Execute content strategy aligned with short-term and long-term marketing targets;
  • Ensure the consistency of the content across different channels and optimize materials design;
  • Drive the development of concepts and copy for numerous multichannel campaigns always keeping in mind the objectives and the needs and requirements of the audience;
  • Set up and manage the story and image library for the Group to make sure all content is properly tagged and archived;
  • Develop, manage and update content calendar in collaboration with key stakeholders;
  • Manage and work closely with all content partners to deliver the brand message to the target audience.
Requirements
  • Holder of bachelor or equivalent in related field required – English, Journalism, PR or Communications;
  • 5 -8 years of professional writing and editorial, content strategy and/or brand management experience;
  • Demonstrated track record of writing and producing digital and print content for a range of target audiences;
  • Diversified portfolio of writing samples required;
  • Experience translating technical source materials into accessible compelling human stories for a general audience;
  • Project management skills and attention to detail;
  • Adhere to creative standards for writing voice, format and style whilst being informative, engaging and persuasive.

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